The Lagos State Consumer Protection Agency (LASCOPA) has warned businesses operating in Lagos State against deceptive pricing in advertisements, raising concern over the growing trend of hidden charges and misleading price claims.
The warning was contained in a statement issued by the general manager of LASCOPA, Afolabi Solebo, on Monday, where he drew attention to how some entrepreneurs advertises goods and services at attractive prices only for consumers to face extra cost or conflicting terms at the point of purchase.
According to him, such actions weaken customers’ trust and go against established consumer protection laws. He emphasised that all advertised prices must be clear, accurate, and inclusive, noting that businesses have a duty to present pricing in a way that does not confuse or mislead buyers.
He warned that practices such as unclear pricing, fake discounts, and bait-and-switch tactics designed to lure unsuspecting customers would not be tolerated.
The LASCOPA boss also cautioned businesses that run promotions, discounts or raffle draws linked to sales to avoid using uncertain expressions like “while stock lasts,” explaining that such terms could violate consumer rights if not clearly defined.
He advised that businesses must state the exact duration of such offers, including clear start and end dates, as well as all conditions attached.
Solebo further noted that failure to follow fair pricing and advertising rules is an offence under the Lagos State Consumer Protection Law, particularly under “the right to be informed,” adding that violators risk penalties, sanctions and possible prosecution.
“Failure to comply with fair pricing and advertising standards constitutes an offence under the Lagos State Consumer Protection Law “the right to be informed” and will attract appropriate enforcement actions, including penalties, sanctions, and possible prosecution,” Solebo said.
He urged all business owners, including supermarkets, online vendors, automobile dealers, electronics stores, service providers, and retailers, to review their pricing methods and advertising practices to ensure full compliance with the law.
He also encouraged consumers to report cases of misleading pricing and false advertisements to the agency through its official complaint channels.
LASCOPA restated its commitment to protecting consumers and ensuring a fair, transparent, informed, and competitive marketplace across Lagos State.