Leading technology company, MTN Nigeria, has unveiled a tech solution designed to equip small and medium-sized enterprises with tailored digital tools alongside internet connectivity in a single managed offering.
SMEs across Nigeria face increasing challenges in understanding customer behaviour and building meaningful engagement in an increasingly competitive marketplace. Without actionable insights, businesses often struggle to turn everyday customer interactions into opportunities for long-term growth and customer loyalty.
Commenting on the launch, Chief Enterprise Business Officer at MTN Nigeria, Lynda Saint-Nwafor, said, “Small businesses need more than connectivity to compete and grow. They need tools that help them understand their customers, improve engagement, and make smarter decisions. With Y’ello Y’Fi, we are providing SMEs with access to branded digital experiences, actionable insights, and effective network controls.
“Our goal is to make digital solutions smarter, more accessible, and more relevant to the everyday realities of doing business in Nigeria
Y’ello Y’Fi enables businesses to unlock greater value from their Wi-Fi networks by transforming connectivity into a powerful customer engagement tool. Through customised login pages, SMEs can capture valuable customer insights, manage connected devices, run promotional campaigns, and personalise Wi-Fi landing pages to reflect their brand identity. It enhances network management, security, and overall customer experience.
In addition, the platform provides real-time customer behaviour analytics, helping businesses better understand usage patterns and customer preferences. These practical insights enable SMEs to refine their marketing strategies, strengthen customer engagement, and build more meaningful relationships with their customers.
Managing network traffic efficiently remains another common challenge for growing businesses. Y’ello Y’Fi addresses this through comprehensive device, user, and bandwidth management capabilities. By maintaining separate access paths for staff and guests, businesses gain greater visibility into network usage while optimising performance, improving security, and enhancing operational efficiency.
The launch of Y’ello Y’Fi reinforces the techco’s commitment to enabling the growth of SMEs through innovative digital solutions. As businesses increasingly embrace digital transformation, it provides the insights, visibility, and control they need to deepen customer engagement, improve operational efficiency, and unlock new opportunities for growth.
MTN Nigeria is among Africa’s leading communications service providers, connecting more than 89.5 million people across communities nationwide and linking them to the rest of the world. Since commencing operations in 2001, the company has maintained its leadership in network coverage, capacity and innovation, driven by its commitment to ensuring that everyone enjoys the benefits of a modern, connected life.