OPay is seeking to deepen Nigeria’s savings culture with the launch of its 49-day 7 Savings Festival, a nationwide campaign designed to encourage customers to save consistently while earning competitive returns.
The initiative, powered by OWealth, runs from 10 August to 27 September 2026, and offers eligible participants an interest rate of 27 percent per annum, daily interest and access to a N77m additional interest pool.
The campaign comes as households and small businesses continue to navigate changing spending patterns and rising living costs, making financial planning and disciplined saving increasingly important.
Under the initiative, customers can create Target Savings plans ranging from N77,000 to N777,000 and save towards specific financial goals throughout the campaign period.
Customers who maintain their savings until their target is completed without making an early withdrawal will qualify for the 27 per cent annual interest, daily interest and a potential share of the N77m additional interest pool.
OPay said the initiative is designed not merely to attract deposits but to encourage customers to develop consistent savings habits.
The fintech is positioning the campaign as part of a broader shift in digital financial services, where platforms are increasingly moving beyond payments and transfers to provide products that help consumers manage, preserve and grow their money.
The OWealth platform allows participants to monitor their savings targets, track progress and view applicable rewards during the campaign, with the aim of improving transparency and encouraging accountability.
Chief Commercial Officer at OPay, Elizabeth Wang, said the initiative was aimed at helping Nigerians develop stronger financial habits.
“The OPay 7 Savings Festival reflects our commitment to helping Nigerians build stronger financial habits. By saving consistently towards their goals, customers can enjoy rewarding benefits, including an interest rate of 27 per cent per annum, while building financial confidence on a platform they can trust,” she said.
How the savings campaign works
Customers can participate by logging into the OPay app and accessing the 7 Savings Festival page.
They are required to create a Target Savings plan between N77,000 and N777,000 and save towards their selected target.
The campaign opens on 10th August, while new Target Savings plans can be created until 20 September 2026.
Final interest earnings and distributions from the N77m additional interest pool are scheduled for 27 September 2026.
OPay said the campaign forms part of its wider efforts to promote financial well-being by making savings more accessible and rewarding.
The company added that stronger savings habits among individuals and small businesses could contribute to greater household financial resilience and, more broadly, support economic stability.
Established in Nigeria in 2018, OPay is a fintech company offering digital financial services including money transfers, bill payments, card services, airtime and data purchases, and merchant payments.
The company is licensed by the Central Bank of Nigeria and its deposits are insured by the Nigeria Deposit Insurance Corporation under the applicable deposit insurance framework.