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Nigerian Breweries to drive sales via innovation


The Managing Director, Nigerian Breweries Plc, Mr. Jordi Borrut Bel, has said the company would be deploying some innovations nationwide to drive market demand.

He said this during its Distributors’ award to celebrate its esteemed business partners nationwide for their excellent performance in 2018.

The event which was held in Abuja provided a platform for the company to reward outstanding distributors, announce new incentives for its trade partners, as well as receive feedback on its brands and innovations from its trade partners.

Speaking at the award ceremony, Bel stated that the company was excited to celebrate the great partnerships with its business associates that delivered an impressive performance in 2018.

He said that the management would continue to strengthen the partnerships going into the future.

Bel noted that the award was conceived to recognise and reward the resilient performance of its partners in spite of the difficult operating environment.

He described the operating environment in 2018 as challenging, noting that the company would be piloting new initiatives that would bring flexibility and comfort into how customers make their orders.

He said the initiative is based on the conviction that it would enable the company increase efficiency.

In his remarks, the Sales Director, Nigerian Breweries Plc, Mr. Uche Unigwe, lauded the continuous support from distributors who have remained consistent in posting performances that added great value to the company.

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