After 17 years with an iconic blue bird logo that came to symbolise the broadcasting of ideas to the world, billionaire Elon Musk renamed Twitter as X and unveiled a new logo, marking a new focus to build an “everything app.”

On Monday, a stylised white X on a black background became the new logo on Twitter’s website, though the blue bird was still seen on the mobile app.

Since taking over Twitter in October, Musk has said he envisions an app that could offer a variety of services to users beyond social media, such as peer-to-peer payments, an idea that mirrors the widely popular WeChat app in China.

The new logo garnered mixed reactions from users and sparked confusion about what tweets would now be called, while marketing and branding experts said the rebrand risked throwing away years of Twitter’s name recognition.

“#GoodbyeTwitter” was trending on the platform on Monday with reference to the old logo as some users criticized the new one.

Earlier on Saturday, Musk tweeted that “soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.

Reuters/VON