A brand management company, BrandTell Business Network, has unveiled the 2022 sales exhibition plan for business owners to sell their brands.

The exhibition which is set to hold on November 26 and 27 at the Surulere National Stadium, is projected to support businesses and help them advance in their entrepreneurial adventures.

The organisation’s team lead, Adenike Fagbemi, said the two-day event, tagged ‘Sales Yakata: Santa Came Early’ would offer businesses a platform to connect better with their prospects.

She said, “I’ve had years of experience working with business owners, especially small-scale entrepreneurs and I can tell you for free that most of them don’t have a platform that can expose them to the wider world.

“This initiative is majorly to provide that platform at an affordable cost for them, network them to potential clients and help them build brand loyalty. Lastly, it is a chance to push them out of their comfort zone and make them come out of their shell. This way, they develop creative ways to market their sales exceptionally to passersby on their own.”

She urges participating brands to maximise the limitless opportunities that the exhibition brings.

“Like every exhibition, participating brands will have a chance to network and connect with other brands they can collaborate with in the long run. They may be in the same industry, providing the same value, yet find a way to share ideas for the benefit of their brands.”

“The amount you pay per stall as a buyer can be earned back in multiple folds, and the brand connectivity that will expand to client loyalty is the ripple effect that might be hard to come across often,” she added.

Fagbemi also called on the government and other sector stakeholders to create an enabling environment where low and medium-scale enterprises can thrive.